Moleskine's Lord of the Rings notebook collection uses AI-generated artwork with minimal disclosure

Moleskine announced a Lord of the Rings collection of notebooks, planners, and merchandise on 15 April 2026. A small disclaimer on some images states 'Imagined by Moleskine, generated by AI,' but the disclaimer appears only on three banner images and not on individual product pages.

The AI-generated maps in promotional material contain nonsensical location names like 'Der Rarmorth' and 'Narmimtz' that do not exist in Middle-earth, suggesting the maps were AI-created. One map posted to Instagram lacks an AI disclaimer entirely, while another on the website includes one, showing inconsistency in labeling.

Moleskine's brand messaging emphasizes supporting human creativity and 'the timeless power of handwriting,' yet the article notes the company has not credited any human artist or provided proof of human creation for the cover designs, departing from previous limited-edition collaborations that prominently featured named artists.