Amazon's custom AI chips reach $20 billion annual run rate as Jassy positions them as superior value alternative to Nvidia

Amazon's custom AI chip business has doubled to a $20 billion annual run rate

CEO Andy Jassy compares the strategy to the successful playbook that displaced Intel from market dominance

Amazon aims to offer better price-to-performance value than Nvidia's GPU offerings for AI workloads

Custom chip development represents Amazon's broader strategy to reduce dependence on external AI hardware suppliers