Meta has unveiled a new line of AI-powered smart glasses priced at $299, a significant step down from its previous $800 Ray-Ban Display model. The devices, offered in 26 styles and including prescription lens options, are designed to bring AI-powered virtual assistance to mainstream consumers and represent Meta's expanding effort to embed AI into everyday hardware products.
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Meta introduced a new line of AI-powered smart glasses starting at $299, built with EssilorLuxottica and sold under Meta's own brand. The lineup includes 26 styles with different frame shapes, colors, and lens choices, including prescription lenses, and one version created in collaboration with Kylie Jenner.
Why it matters
This is a significantly cheaper entry point than Meta's previous $800 Ray-Ban Display model, bringing AI-powered wearables to a broader audience. The glasses use Meta's newest AI technology and are designed to make virtual assistance more widely available to everyday users, extending the company's push to embed AI features into consumer hardware.
What to watch
The glasses are being sold under Meta's own brand rather than through partnerships like Ray-Ban or Oakley, marking a shift in Meta's wearables strategy. Availability and regional rollout details are not specified in the announcement.
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