Microsoft, Postel, and Audiencerate launch integrated platform combining AI, cloud, and omnichannel marketing tools for Italian SMEs

Microsoft, Postel (a Poste Italiane Group company), and Audiencerate announced a collaboration on April 28, 2026, to distribute an integrated platform that combines Postel's omnichannel physical-and-digital communication capabilities with Audiencerate's data intelligence and Microsoft's AI and Cloud solutions.

The platform enables SMEs to leverage their own data across the entire customer relationship lifecycle, automating and orchestrating omnichannel communication campaigns. It includes market-analysis capabilities for accessing competitive insights and real-time sector trends. A complete suite for customer segmentation and market intelligence is already available; a marketing automation module and additional communication channels will be added in the coming weeks.

Audiencerate is a partner of the Microsoft AI Cloud Partner Program and integrates Azure AI capabilities into its infrastructure, making tools previously available only to large enterprises accessible to SMEs as well.