Major media companies including Disney and the New York Times have launched ARIAM, a coalition focused on ensuring AI innovation respects creativity and law.

What happened: Victoria Furniss, former Netflix and Warner Bros. executive, launched the Alliance for Responsible Innovation in the Arts & Media (ARIAM) on Monday. Initial members include Disney, the New York Times, Adobe, Condé Nast, the Financial Times, ITV, Advance, BBC, Cambridge University Press & Assessment, Reach, and Wiley. The coalition aims to support responsible AI innovation while protecting human creativity.

Why it matters: The creative and media industries have been split between embracing AI tools and worrying about threats to their businesses. ARIAM represents an effort by major content owners to shape how AI is developed and used, arguing for legal and policy guardrails rather than opposing the technology outright. The coalition plans to direct funding toward analyses, tools, and services advancing these protections.

What to watch: ARIAM's stated beneficiaries include consumers (particularly children), creators, and cultural and democratic institutions. Damian Collins, a former U.K. Parliamentary Under-Secretary of State in the Department for Science, Innovation and Technology, is advising the group. Furniss declined to share the coalition's initial launch funding amount.