Alphabet launches Android XR smart glasses at Google I/O 2026 and cuts Gemini enterprise pricing by 20%

Alphabet officially launched Android XR powered AI smart glasses at Google I/O 2026, positioning Google directly against Meta and Apple in the smart glasses market. The company expanded global wearables partnerships with Samsung, Gentle Monster, and Warby Parker to broaden distribution and design options.

Gemini enterprise AI pricing was cut by 20% to drive wider adoption. The move follows reported 40% growth in enterprise usage and strong sequential revenue growth from Gemini.

Both moves—hardware (AI glasses) and software (cheaper Gemini)—center on putting Gemini at the hub of more use cases. On the consumer side, AI-powered glasses extend access to Google services beyond phones and PCs; on the enterprise side, the price cut aims to compete against OpenAI, Anthropic and Microsoft for wider adoption.