Meta's AI-powered ad ranking and content discovery are already driving business growth—the company expects to spend $125 billion（約20兆円） to $145 billion（約23兆円） on AI infrastructure this year, confident its profitable core business can fund the bet.

What happened: Meta's first-quarter revenue rose 33% year over year to $56.3 billion（約9兆円）, driven partly by AI improvements to content ranking and ad placement. On Instagram, Reels time spent climbed 10% in Q1; Facebook video time rose more than 8% globally. Ad impressions across Meta's apps rose 19%, while average price per ad increased 12%.

Why it matters: Unlike many companies making speculative AI bets, Meta is funding its $125 billion（約20兆円） to $145 billion（約23兆円） capital expenditure plan this year with operating profits—first-quarter operating income rose 30% to $22.9 billion（約3.7兆円）, and the company ended March with about $81 billion（約13兆円） in cash and marketable securities. The technology is already lifting the advertising business that generates most of Meta's revenue, rather than depending on uncertain future AI products to justify the spending.

What to watch: Meta's new models are meant to power personal and business agents the company could monetize, but that business is still nascent. The company claims Muse Spark, its first superintelligence model released in April, drove a double-digit percentage climb in sessions per user, and more than half a billion people on Facebook and Instagram now watch AI-translated videos weekly.