Apple will pay $250 million to settle a class-action lawsuit over false advertising claims regarding Apple Intelligence features for Siri.

Apple agreed to pay $250 million to settle a false advertising lawsuit accusing the company of overhyping Apple Intelligence features and a promised Siri overhaul. The settlement covers US customers who purchased iPhone 15 or iPhone 16 models between June 10, 2024 and March 29, 2025, with eligible claimants potentially receiving up to $95 per device.

The Better Business Bureau's National Advertising Division found that Apple's claim that Apple Intelligence is 'available now' conveyed that the updated Siri was available at launch, when it was not. In March 2025, Apple told consumers that Enhanced Siri features would not be delivered until a future date.

The settlement includes no admission of fault by Apple. Court documents state the company anticipates delivering additional Siri Apple Intelligence features in future software updates at no additional cost.