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Sign up free →Reynolds expanded its portfolio in mid-April 2026 with Reynolds Wrap Hearts Fun Foil and Hefty Ultra Strong Fabuloso Peach trash bags, now available nationwide through Walmart, Target, Amazon, Dollar General, and select grocery chains.
The new products pair decorative foil with color- and scent-focused trash bags to differentiate Reynolds' brands on store shelves. This aligns with the company's broader push into design-led household products, including expansion of the Hefty Color Series with Watermelon and Lavender scented bags.
Reynolds' narrative projects $3.8 billion revenue and $390.0 million earnings by 2029, requiring 1.1% yearly revenue growth and about a $89.0 million earnings increase from $301.0 million today. The company remains exposed to raw material cost pressures, volume constraints, and competition from private labels.
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