Apple redesigns WWDC demos with live-device footage after $250 million false advertising settlement

Apple agreed to pay a $250 million settlement last month on a federal lawsuit alleging false advertising over features shown at WWDC 2024, without admitting wrongdoing. The case stemmed from Apple's 2024 promise that Apple Intelligence and Siri features would be available soon on iPhone 15 Pro and devices with M1 chips or better, but by March 2025 Apple admitted to Daring Fireball that delivering these features 'going to take us longer than we thought.'

At WWDC 2026, Apple shifted its demonstration approach: many AI features were shown in a 'live-like' format with someone using the feature on an actual device in real time, rather than the slickly produced videos used at WWDC 2024. These demos were pre-taped but resembled proof of working features more closely than the 2024 presentation.

The new Siri will be available on iPhone 15 Pro and Pro Max and all iPhone 16 models and later via iOS 27, and Apple Intelligence features will roll out across iPad mini (A17 Pro), iPad models with M1 or later, MacBook Neo (A18 Pro), Mac models with M1 or later, Apple Vision Pro, Apple Watch Series 10 or later, Apple Watch Ultra 2 or later, and Apple Watch SE 3 when paired with an Apple Intelligence-enabled iPhone.