YouTube is launching an AI feature that creates personalized video feeds based on user descriptions, available now to signed-in US users on mobile and desktop.

YouTube says users can build custom content feeds around specific interests, moods, or favorite topics by entering a prompt description into an AI text box — for example, requesting 'guided meditations under 10 minutes' or 'deep-dive tech podcasts about AI' — and then pin the feed to the top of the YouTube homepage.

The feature is currently rolling out with English language support to YouTube users in the US who are signed in on the YouTube mobile app or desktop. Users can edit prompts at any time to generate a new feed, and can report issues via a 3-dot menu feedback option.

YouTube requires search and watch history to be enabled in account settings to access the 'Your custom feed' tab. The approach is similar to Spotify's prompted playlists and Instagram's December update to Reels feed controls, though those use different customization methods.