
Amazon is moving to sell its custom-designed Trainium AI chips to external customers, breaking from its previous practice of using them only internally. This expands Amazon's AI business, which is growing at triple-digit annual rates and could offer other companies a more cost-effective alternative to Nvidia's chips. However, Amazon continues to be a major Nvidia customer, and analysts suggest both companies can succeed as the AI industry grows and supports multiple competitors.
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Amazon is in early talks to sell its Trainium AI chips to external customers beyond its own cloud operations. The company's AI chip unit has an annual run rate of $50 billion(約8兆円) and is growing at triple-digit year-over-year rates, according to Amazon.
Why it matters
Amazon designed Trainium to reduce its dependence on Nvidia and cut costs—Trainium2 offers 30% better price performance than comparable GPUs. By selling these chips externally, Amazon could capture additional revenue while other large cloud providers and enterprises gain access to a cost-effective alternative to Nvidia's dominant hardware.
What to watch
Despite building its own chips, Amazon remains a major Nvidia customer and has stated it will continue ordering substantial quantities and partnering with Nvidia long-term. Nvidia is also pursuing new growth through agentic AI (AI agents running on CPUs), estimating $20 billion(約3.2兆円) in stand-alone CPU revenue by the end of the year.
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