Asian AC makers see double-digit sales surge in Europe

What happened

Samsung Electronics, Midea, and Mitsubishi Electric are enjoying surging sales as Europeans seek portable and fixed air conditioners during a heat wave. Samsung said key markets including Italy, Spain, and France generated double-digit sales growth in the first half of this year.

Why it matters

Air conditioning is widespread in Asia but rare in Europe, leaving millions vulnerable as extreme heat disrupts power supplies and closes schools. The sudden demand from Europe is benefiting Asian manufacturers whose products and supply chains are already built for hot climates.

What to watch

Samsung expects sustained demand through the peak cooling season, with temperatures projected to rise further from June onward.