Which Asian companies are benefiting from the European heat wave?

South Korea's Samsung Electronics, China's Midea, and Japan's Mitsubishi Electric are all seeing a boom in sales.

How much sales growth did Samsung see in key European markets?

Samsung said key markets including Italy, Spain, and France generated double-digit sales growth in the first half of this year.

Samsung expects sustained demand through the peak cooling season, with temperatures expected to rise further from June onward.

Japan Times TechJun 25, 2026Jun 25, 2026, 22:00 JST1 min read

Asian air-conditioner makers Samsung Electronics, Midea, and Mitsubishi Electric are experiencing a sales surge in Europe as a heat wave drives demand for cooling units in markets where air conditioning was previously uncommon.
The boom reflects a structural difference: cooling infrastructure is standard in Asia but rare in Europe, giving Asian manufacturers a competitive advantage as extreme temperatures force European consumers and businesses to buy quickly.

What happened
Samsung Electronics, Midea, and Mitsubishi Electric are enjoying surging sales as Europeans seek portable and fixed air conditioners during a heat wave. Samsung said key markets including Italy, Spain, and France generated double-digit sales growth in the first half of this year.
Why it matters
Air conditioning is widespread in Asia but rare in Europe, leaving millions vulnerable as extreme heat disrupts power supplies and closes schools. The sudden demand from Europe is benefiting Asian manufacturers whose products and supply chains are already built for hot climates.
What to watch
Samsung expects sustained demand through the peak cooling season, with temperatures projected to rise further from June onward.

Summaries like this, in your inbox every morning.

Which Asian companies are benefiting from the European heat wave?: South Korea's Samsung Electronics, China's Midea, and Japan's Mitsubishi Electric are all seeing a boom in sales.
How much sales growth did Samsung see in key European markets?: Samsung said key markets including Italy, Spain, and France generated double-digit sales growth in the first half of this year.
When does Samsung expect the demand to continue?: Samsung expects sustained demand through the peak cooling season, with temperatures expected to rise further from June onward.

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