Video Generation

Today's Stories

1. 1

   Level-5 chief Akihiro Hino apologizes for AI video

   At Level-5's announcement event, an AI-generated video drew controversy, and president Akihiro Hino apologized and said no crude AI output data will be included in released games. The apology suggests the company is trying to reassure players that its shipping titles will not rely on the kind of AI-generated footage that upset them.

   The test is whether Level-5's future releases live up to that pledge, since the statement covers released games and leaves the use of AI elsewhere undecided.

2. 2

   Pika, valued at $470 million, launches faster AI video tool

   Pika, valued at $470 million, launched a program that automates which AI model creates each video element and turns basic inputs into an editable, shot-by-shot list. It also released apps for relighting and swapping characters or outfits. The product cuts the effort of writing detailed paragraph prompts from scratch, which could make AI video creation faster and easier. It may help the company stand out against larger rivals in the AI content creation space.

   Pika says some features will cost half the price of competitors', like Seedance, a text-to-video model available across other AI video platforms. The test is whether that pricing draws creators away from rival platforms that already have integrated tools.

3. 3

   Avail launches creatorAPI for AI ad variants

   Tech-media startup Avail launched creatorAPI, a tool letting brands make dozens of AI-edited variants of video ads filmed by human influencers, with all variants authorized by the creator. It appears to be a response to fully synthetic influencers, keeping real creators like Emily Higgins in the loop while multiplying their ad output across geographies and audiences.

   The tool relies on a mix of third-party AI models, and its ads use "dark posting," so they spread into feeds without appearing on the creator's profile.

4. 4

   NBC News airs Chloe Melas interview with AI actress Tilly Norwood

   NBC News aired an interview Monday on 3rd Hour of Today in which correspondent Chloe Melas spoke by video call with Tilly Norwood, an AI-generated actress who debuted in September 2025. Melas said the avatar felt glitchy, forgot prior calls, and repeated herself, concluding she was not speaking to a human and that Norwood is not coming for jobs quite yet.

   Norwood framed herself as a creative tool rather than a threat, so the test is whether such avatars improve enough to be trusted on air. Norwood's debut was September 2025.

5. 5

   AppLovin's Growth Wall Is a 30-to-60-Second Video Its AI Can't Build

   AppLovin CEO Adam Foroughi said e-commerce advertisers 'aren't even at a ceiling of what they can spend,' but the platform can't yet reliably generate a high-quality 30-to-60-second video out of the box. The stock sits at $305.06 near a 52-week low and trades near 13x forward EV/EBITDA, down from above 39x late last year, so the premium now rests on closing that creative gap.

   The Q3 report, expected in early November, hinges on whether reliable out-of-the-box video generation moves from pilot to general availability. Watch whether sequential revenue clears the 7% to 8% guided.

6. 6

   Huawei builds 博観, local-history AI for China tourism

   Huawei (ファーウェイ) developed an AI model called 博観 that specializes in local history. It learns from museum collections and generates PR videos and mini-drama scripts for tourist spots. The model ties regional content to tourism demand, using Chinese motifs such as 昭陵六駿 — the beloved horses of the Tang dynasty emperor who unified China — to drive visitor traffic.

   Success hinges on whether generated content actually brings travelers to destinations. The article gives no launch date, pricing, or client list to watch yet.