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Google launches Gemini 4 Argon, undercutting rivals on price

Google launches Gemini 4 Argon, undercutting rivals on price

3 Key Points

  1. What happened

    Google released Gemini 4 Argon, which it says outperforms GPT-6 Astra, Claude Fable 5.1 and Claude Opus 5.5 across coding, cybersecurity, science, finance and law benchmarks. It costs $2 per million input tokens and $10 per million output tokens.

  2. Why it matters

    That launch price is around a fifth the cost of OpenAI's GPT-6 Astra and Anthropic's Fable 5 models, so buyers comparing frontier models may find Argon cheaper per token — though token use varies by model, so real costs may differ.

WHO IT HITSEnterprise buyers and developers comparing per-token costs across frontier models now have a cheaper Google option, though whether that lowers actual spend depends on how many tokens each model consumes. Google's own Pro and Ultra subscribers get first access.

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Context & Analysis

Google had been seen as trailing in the frontier AI race since releasing Gemini 3 in late 2025, with strong models from Anthropic and OpenAI and seismic internal shakeups raising doubts about its ability or willingness to compete at the top. Argon is its first major frontier release since then, and it arrives just a day after Meta announced its own frontier model, Muse Wonder Full — a reminder that the balance of power in AI can shift quickly and that the frontier is far from a two-horse race.

The rollout follows the pattern of other recent frontier releases: a limited test with a select set of "trusted cyber defenders" to check for potential risks, followed by a public launch. Google is pricing Argon aggressively to compete, and it is already using the model internally for work like finding and patching cybersecurity vulnerabilities, cutting the computing power for YouTube's comments section in half, and debugging the drone physics simulator for Wing, Alphabet's drone delivery company.

FAQ
Who can use Gemini 4 Argon right now?
It is rolling out to Google's higher-tier Pro and Ultra subscribers in the Gemini app and AI mode in Search, and to Ultra subscribers on its agentic development platform Antigravity. It is not clear when or if Plus subscribers or free users will get access.
How does Argon's price compare with rival models?
It launches at $2 per million input tokens and $10 per million output tokens, around a fifth the cost of OpenAI's GPT-6 Astra and Anthropic's Fable 5 models. Those prices double at the end of November, though Argon should still be significantly cheaper per token.
What is Google already using Argon for internally?
Google says it is using Argon to find and patch cybersecurity vulnerabilities, halve the computing power needed for YouTube's comments section, and debug the drone physics simulator for Alphabet's Wing drone delivery company.

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