Twitch is using creator content to train Amazon's generative AI models, with the setting enabled by default.
The platform's chief product officer admitted the default-on design was intentional because opt-in adoption would be minimal.
Creators can disable it in account settings.
What happened
Twitch has enabled a "Training for Generative AI" setting by default in account security that allows Amazon to use channel content to train generative AI models. Creators can disable it by navigating to Settings > Security and Privacy and toggling off "Training for Generative AI."
Why it matters
The opt-in-by-default approach means creator content is already being fed into Amazon's AI systems unless they take action. Twitch's chief product officer Mike Minton acknowledged on Wednesday that the setting was enabled by default because "if it was opt-in, nobody would opt-in."
What to watch
Disabling the setting will not affect AI-supported features already available on Twitch, such as captions and safety tools. Creators should check their account settings immediately if they do not wish their content used for AI training.
Ask the AI about this article →
Twitch's decision to enable AI training by default sparked backlash among creators who discovered the setting was toggled on without explicit prior consent. The controversy reflects a broader tension in platform design: companies often use default settings that favor their business interests, betting that most users will not change them. During a livestream on Wednesday, Twitch's chief product officer Mike Minton provided a candid rationale, telling users "If it was opt-in, nobody would opt-in." This acknowledgment underscores that the default-on approach was a deliberate business choice rather than an oversight. The FAQ clarifies that the training feeds into Amazon's generative AI systems with potential benefits to Twitch's own products (such as improved captions), as well as broader Amazon services. However, creators have not been asked to consent to their work being used in this way, and the setting's burial in account security settings meant many were unaware it existed.
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