Google launches The Small Brief, pairing ad industry creatives with small businesses to build campaigns using Flow, Google's AI creative studio

Google is bringing together four ad industry icons—Jayanta Jenkins, Tiffany Rolfe, and Susan Credle—to create studio-quality campaigns for small businesses they support (Archangels, South Ferry, and Stonewood Farm respectively).

The creatives have unlimited access to Flow, Google's AI creative studio, to develop campaigns and demonstrate how AI tools can help small businesses achieve big-brand impact while preserving their unique voice and style.

Final campaigns and a deeper look into each creative's process will be revealed in June.