Midjourney opens ultrasound spa in San Francisco by 2027

What happened

Midjourney CEO David Holz revealed The Midjourney Scanner, an ultrasound-based full-body scanner developed with Butterfly Network that uses a ring of thousands of transducers to capture 3D images of muscle, fat, bone, and organs in about 60 seconds. The company plans to install 10 scanners in a Midjourney Spa location in San Francisco's Union Square that will open before the end of 2027, featuring a gym, saunas, cold plunges, and scanning rooms.

Why it matters

Midjourney is betting that frequent full-body scanning for health tracking—potentially daily or yearly—could appeal to consumers willing to visit a premium spa experience. The company is initially positioning the scans as 'body composition maps' that do not require FDA clearance for diagnostic imaging, though Holz acknowledged that various medical applications would eventually need FDA approval. The scanner aims for image quality comparable to MRI without radiation or powerful magnets.

What to watch

Midjourney Medical says it will take data privacy seriously and provide details on data policies as the launch approaches. About a dozen people have been scanned so far. The library of scans users create can be shared with doctors and AI health tools, though the full medical and commercial viability of the spa model remains untested at scale.