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Image GenerationAI Business & IndustryTHE DECODERPublished: Oct 23, 2026, 22:01 JST

Canva launches Canva Craft, its first in-house image model

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Canva launches Canva Craft, its first in-house image model

3 Key Points

  1. What happened

    Canva launched Canva Craft, its first in-house image model, trained by Canva Research mainly on millions of design templates. Canva says it placed fourth overall on DesignArena and first in portraits and landscapes.

  2. Why it matters

    An in-house model gives Canva more control over quality and speed, and lower costs, as it competes with models from Google, OpenAI, ByteDance, and Meta.

WHO IT HITSCanva users, including designers and marketers who create visuals through Dream Lab or the public API, get a new in-house image model that Canva says offers more control over quality and speed at lower costs.

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Context & Analysis

Canva's entry into in-house image generation builds on its 2024 acquisition of Leonardo.ai, whose researchers contributed to Craft. The company says the model was trained from scratch by Canva Research, mainly on millions of design templates rather than photos, a choice that may reflect Canva's design-focused user base.

Craft is positioned to compete with comparable models from Google, OpenAI, ByteDance, and Meta. According to Canva, it placed fourth overall on DesignArena and first in portraits and landscapes, offering a public benchmark for its performance.

The launch also gives Canva more control over quality and speed, and lower costs, compared with relying on third-party models. Two cheaper variants, Craft-fast and Craft-ultrafast, are expected soon, and MCP integration for chatbots like ChatGPT and Gemini is planned for later.

FAQ
How can users access Canva Craft?
Craft is available to all users through Dream Lab and the public API. MCP integration for chatbots like ChatGPT and Gemini is planned for later.
What is Canva Craft trained on?
Canva says its internal lab Canva Research trained the model from scratch, relying mainly on millions of design templates rather than photos.
Who contributed to Canva Craft?
Researchers from Leonardo.ai, which Canva acquired in 2024, also contributed to the project.
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