What is the usage rate of the AI features?

The AI features “suggesting the best day to buy” and “AI automatic comparison” each have a 37% usage rate.

What are the upcoming AI features for shoppers?

“AI delivery forecast” is slated for the end of September, and “AI automatic coordination” for fashion is planned for fall 2026.

How does the merchant support tool perform?

The AI tool for stores, “Yahoo! EC Pilot,” has a 48% adoption rate, and stores using it saw 15 points higher year-on-year transaction growth compared to non-users.

Large Language ModelsTop Companies' AI MovesAI Business & IndustryTop Companies AI2h agoAug 25, 2026, 06:31 JST2 min read

Yahoo! Shopping's AI handles 20% of transactions

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Key takeaway

Yahoo! Shopping's AI agents now handle about 20% of transactions.
Two features have a 37% usage rate.
The company plans more AI features this fall.

3 Key Points

What happened
LINE Yahoo's Yahoo! Shopping announced that as of July 2026, about 20% of its transaction value now goes through AI agents, just six months after launch. Two features, “suggesting the best day to buy” and “AI automatic comparison,” each have a 37% usage rate.
Why it matters
This signals a shift in how people shop—from searching and comparing manually to letting AI curate and recommend. The company also aims to support the entire shopping journey, from thinking about a purchase to delivery, with new tools like “AI delivery forecast” and “AI automatic coordination” planned for this fall.
What to watch
New features are rolling out soon: “AI delivery forecast” by end of September, and “AI automatic coordination” in fall 2026. A future concept, “Yahoo! Shopping Make (tentative),” plans to use AI long-term memory to create personalized storefronts for each user.

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Context & Analysis

The announcement reflects a broader trend of AI moving from simple recommendations to proactive shopping assistance. Yahoo! Shopping's approach covers the full customer journey, from initial thought to post-delivery, rather than just the search and compare steps. The high adoption of features like "AI automatic comparison" and the "AI shopping memo" suggests users are comfortable delegating purchase decisions to AI, at least for certain categories.

For merchants, the data is compelling: stores using Yahoo! EC Pilot saw 15 points higher year-on-year transaction growth than non-users, and a case study by underwear company Hakubaku showed a 40% increase in conversion rate and 20% increase in monthly sales after following the AI's advice to offer free shipping. This suggests AI support can directly impact sales.

However, the company acknowledges that AI won't replace every shopping experience. They aim to let users choose how they want to shop, preserving the joy of browsing for those who enjoy it. The future concept of personalized storefronts, if realized, could fundamentally change e-commerce.

While these results are promising, they are early-stage and specific to Yahoo! Shopping. It remains to be seen if such AI adoption will become an industry standard, but the initial numbers indicate a strong shift in user behavior.

FAQ

What is the usage rate of the AI features?: The AI features “suggesting the best day to buy” and “AI automatic comparison” each have a 37% usage rate.
What are the upcoming AI features for shoppers?: “AI delivery forecast” is slated for the end of September, and “AI automatic coordination” for fashion is planned for fall 2026.
How does the merchant support tool perform?: The AI tool for stores, “Yahoo! EC Pilot,” has a 48% adoption rate, and stores using it saw 15 points higher year-on-year transaction growth compared to non-users.