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WIRED AIPublished: Mar 28, 2026, 01:00 JST1 min read

Apple executives outline strategy to remain competitive in AI-driven market as company celebrates 50 years

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Apple executives outline strategy to remain competitive in AI-driven market as company celebrates 50 years

3 Key Points

  1. Apple confirms continued focus on iPhone sales despite industry shift toward artificial intelligence

  2. Company leadership discusses plans to integrate AI capabilities into existing product lines

  3. WIRED interviews Apple executives about maintaining market dominance during technological transition

  4. Apple aims to balance hardware sales with AI innovation as it enters its next era of growth

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