What happened
At a talk event in Japan, former Yoshimoto Kogyo chairman Hiroshi Osaki and STARTO ENTERTAINMENT founding CEO Jun Fukuda said new employees should be barred from AI for a set period so they develop their own thinking.
Why it matters
Osaki argued AI can generate content of roughly 80 points but cannot produce the 'buzz' that moves people's hearts, and said he has run an internal project in which people produce a two-hour film without AI.
What to watch
The test is whether these bans actually produce stronger ideas; the article cites SHIFT, an IT firm that hires over 300 people a year, which set a '5-hour AI ban' period for new hires.
WHO IT HITSThis lands on managers and HR teams designing onboarding for creative, content and software roles, as well as new hires themselves, who may face AI restrictions during their first months.
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The remarks come from two figures who have led major Japanese entertainment businesses. Hiroshi Osaki previously ran Yoshimoto Kogyo and has also worked with Sony Digital Entertainment, and Jun Fukuda founded STARTO ENTERTAINMENT. Their argument is that AI can replicate polished output but not the emotional charge that comes from human effort, and they describe internal experiments in which teams produce films without AI to rebuild that muscle.
The discussion also touches on a broader contrast between noise and depth. Osaki points to his experience with the Xbox 360 game test in Japan, where Western titles were said to find 4.2 times more bugs, and argues that Japanese players' 'otaku' attention to detail could be a strength in the AI era. The stakes depend on whether such bans actually produce more original ideas, or simply delay familiarity with tools that are already widely used.
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