TikTok's AI disclosure requirement for ads is failing as major brands like Samsung skip labeling generative AI content.

Samsung and other companies are sharing AI-generated ads on TikTok without applying required AI labels, making it difficult for users to identify synthetic content.

Despite TikTok's advertising policies mandating AI disclosure, the author found no properly labeled AI ads in their feed for several weeks.

Companies claiming to support AI transparency are not following through, as the fine print often lacks clarity about whether content was generated using AI tools.

Users and viewers have no reliable way to determine if promotional content is AI-generated since creators are not meeting disclosure requirements.