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AI Coding AssistantsThe Verge AIPublished: Mar 29, 2026, 01:00 JST

TikTok's AI disclosure requirement for ads is failing as major brands like Samsung skip labeling generative AI content.

TikTok's AI disclosure requirement for ads is failing as major brands like Samsung skip labeling generative AI content.

Samsung and other companies are sharing AI-generated ads on TikTok without applying required AI labels, making it difficult for users to identify synthetic content.

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