What happened
OpenAI is expanding ChatGPT Ads to 26 additional countries, extending availability to 89 countries worldwide. Over 100,000 advertisers have run campaigns since the launch just over eight months ago.
Why it matters
With more than 100,000 advertisers already running campaigns and availability now across 89 countries, the expansion shows OpenAI is scaling advertising as a broad channel for businesses to reach people during product consideration, which could make ChatGPT a more significant venue for ad spending.
WHO IT HITSThis expansion directly affects advertisers and agencies, especially small and local businesses in the newly added countries like Argentina, Nigeria, and Pakistan, who can now run campaigns on ChatGPT through self-service Ads Manager or technology partners.
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OpenAI launched ChatGPT Ads just over eight months ago, and the service has already attracted more than 100,000 advertisers. The initial rollout included Mexico and Brazil, and subsequent expansions covered parts of Europe, Southeast Asia, and Taiwan. This latest move adds 26 countries, bringing the total to 89, and notably deepens coverage in Latin America with 14 additional markets, while also entering several countries across Europe, the Middle East, Africa, and Asia. The company frames advertising as a way to support free and low-cost access to ChatGPT, with ads limited to the Free and Go plans. Looking ahead, OpenAI says it will develop additional ad formats, objectives, buying options, and measurement capabilities, and will explore more native ways for businesses to interact with consumers in ChatGPT. The expansion suggests OpenAI sees advertising as a growing part of its business model, though it remains to be seen how quickly the new markets adopt the format.
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