On April 20, 2026, California's Attorney General Rob Bonta filed new evidence in a 3.5-year antitrust case against Amazon, alleging the company pressured brands such as Levi Strauss to influence pricing at competitors like Walmart, Home Depot, and Chewy to prevent undercutting. The complaint includes specific examples: fertilizer, eye drops, khaki pants, and pet treats.
According to the filing, Amazon's strategy forced competitors to either raise their own prices or reduce product availability, ensuring Amazon would not face lower prices from rivals. Bonta claims this conduct harmed consumers by artificially inflating the costs of common household items.
If California wins, the case could force Amazon to stop these alleged practices and pay damages. A hearing is scheduled for July 23, 2026, with trial set for January 19, 2027. For shoppers, a ruling against Amazon could lead to lower prices on everyday products at major retailers.
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