On April 20, Adobe, NVIDIA, and WPP expanded their collaboration to integrate agentic AI into enterprise marketing, combining Adobe's creative platforms with WPP's marketing expertise and NVIDIA's accelerated computing.

The partnership centers on Adobe CX Enterprise Coworker, which orchestrates workflows from content generation to customer engagement and allows brands to manage millions of product and audience combinations in minutes.

NVIDIA OpenShell, a secure runtime, provides enterprise-grade control over AI agents by running them in a policy-based, containerized sandbox to ensure compliance, brand alignment, and defined risk boundaries.

Adobe Firefly Foundry, accelerated by NVIDIA infrastructure, enables brands to tune custom models on proprietary assets to generate commercially safe, brand-aligned content at scale.