
Private equity firms are embedding AI experts in their portfolio companies. Blackstone's Ode venture involves a 160-person team.
The goal is revenue growth, not cost savings.
Blackstone plans to deploy Ode across 25 of its companies.
What happened
Private equity firms have reportedly begun placing AI experts within their portfolio companies. The Wall Street Journal cites Blackstone and Hellman & Friedman's $1.5 billion partnership with Anthropic, forming an approximately 160-person team of AI experts as a stand-alone company called Ode.
Why it matters
The plan is to offer Ode's services beyond private-equity-owned businesses. Blackstone, Hellman & Friedman, and Anthropic have each pledged to invest around $300 million. OpenAI has launched a rival venture with a $4 billion investment headed by TPG, as business leaders scrutinize AI spending.
What to watch
Blackstone plans to bring the effort to 25 of its more than 270 portfolio companies, with Ode engineers already operating at six. Among them is Chamberlain Group, a garage-door opener maker Blackstone bought in 2021, now expanding software features like package-arrival notifications. Ode CEO Chris Taylor says the customer pipeline, including non-PE-backed companies, is "immense and growing by the day."
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This move signals a shift in how private equity firms approach AI value creation. Rather than simply cutting costs, firms like Blackstone are using AI to build new revenue streams within their portfolio companies. The formation of Ode, with a dedicated team of senior engineers, underscores this strategic intent.
The competitive landscape is also heating up. OpenAI's rival venture, backed by a $4 billion investment from TPG, shows that major AI players see a market in consulting for established businesses. This comes at a time when executives are tempering earlier predictions of sweeping job cuts, even as white-collar anxiety about AI has jumped.
The early deployment at Chamberlain Group illustrates the practical application. By enhancing software features like package-arrival notifications, Ode aims to add value to everyday products. The claim of an "immense" customer pipeline beyond PE-owned businesses suggests this model could have broader market appeal, though its long-term success remains to be seen.
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