Preply Uses OpenAI to Boost Language Learning with AI

Preply, already the largest online language marketplace with over 100,000 tutors, integrated OpenAI to tackle a common problem: tutors spending too much time on administrative tasks like writing plans and notes, while students needed clearer progress tracking. The new Lesson Insights feature analyzes lesson transcripts to generate personalized feedback, turning each session into a structured learning path. This is part of a broader partnership where Preply also adopted ChatGPT Enterprise across the company, with weekly usage among employees growing to 95%.

The results suggest the AI is not replacing human tutors but making them more effective. Michelle Garcia Ramos, a Spanish tutor, says her preparation time has been cut by more than half, and the platform reports high adoption and satisfaction. The long-term test is whether engagement persists beyond initial novelty; with around 75% of learners still using the feature after a year, the signs are promising. For Preply, the challenge ahead is to build on this foundation to create an even more personalized learning experience that adapts to each learner over time.