Amazon's search bar now generates AI images of products to help users find items by description

Amazon added an in-app feature that shows AI-generated images of products as you describe them, currently limited to clothing and home goods.

The feature helps when you can't remember a specific name—for example, typing "shirt with a draped collar" generates AI images to match your description, and you can tap an image to search for similar real items.

Amazon also offers a separate "shop by style" feature that shows AI-generated outfit collages containing real, purchasable clothing items (unlike the image-generation feature, which surfaces only AI-generated products). Both features are coming to Amazon's Android and iOS apps.