What happened
HeyBraza, an on-screen AI assistant, launches with support for over 33 languages on Windows and Mac. Users hold a hotkey, ask out loud what they want to do in any app (Photoshop, Premiere Pro, Excel, Unity, AutoCAD, DaVinci Resolve, and others), and the AI points to the exact button or control and walks them through each step.
Why it matters
Unlike traditional online courses (which run 20+ hours and see less than 10% completion) or AI agents that automate tasks for you, HeyBraza guides you to do the work yourself on your own screen and in your own context. The philosophy is that learning by doing—especially on your own tasks—makes the skill stick, which becomes more valuable as automation spreads.
What to watch
HeyBraza offers a free tier (5 answers every 30 days, 1 step-by-step course every 30 days) and a paid Plus plan at $10/month (200 answers every 30 days, 20 step-by-step courses every 30 days, cancellable anytime). The company positions this as an alternative to a $100 course.
Summaries like this, in your inbox every morning.
HeyBraza addresses a long-standing problem in digital skill acquisition: the gap between passive learning and practical application. Traditional online courses package generic examples into hours-long formats that most learners never complete, leaving users stuck when they face their own unique tasks. At the opposite end, autonomous AI agents handle the work directly, leaving the operator no wiser about how to do it themselves. HeyBraza positions itself in the middle—a live guide that stays within the app and the user's actual workflow, pointing to the exact control needed while the user does the clicking.
The company's pricing strategy reflects this positioning. At $10 per month, it costs one-tenth the price of a typical $100 online course, and the framing emphasizes frequency (200 answers per month, 20 courses per month) rather than depth. The free tier, with 5 answers every 30 days, serves as a sampling tool. By supporting over 33 languages and working across any app on Windows and Mac—from industry standards like Photoshop and Premiere Pro to niche internal tools—HeyBraza aims for ubiquity rather than specialization, betting that the willingness to learn by doing applies broadly.
Pick your industry and the AI tools you use, and get news related to your work every day.
Free · 30 seconds with Google · unsubscribe anytimeWhat is AIToday? →
Ask AI anything about this article. The AI reads this article, earlier AIToday articles, and Wikipedia, and cites its sources. Q&As are published on this page for other readers too.
