HeyBraza launches on-screen AI tutor for Photoshop, Excel, and 30+ apps

HeyBraza is an on-screen AI tutor designed to teach software skills through guided, hands-on practice. The core interaction is simple: a user holds a global hotkey while working in any app, asks out loud what they want to do (in their own language and phrasing—e.g., "how do I do this," "what does this button do," "explain step by step"), and HeyBraza highlights the exact button or control and talks them through each step. The product works in any graphical interface: Premiere Pro (the industry-standard video editor), Photoshop (photo and graphics editing), Unity (game engine), DaVinci Resolve (film-grade color grading), AutoCAD (technical drawing), Figma, Blender, Excel, Canva, CapCut, or even a company's internal tool.

The company frames its approach against two alternatives in the learning market. Online courses typically cost around $100 for 20+ hours of pre-recorded examples, but fewer than 10% of people complete them, and completion alone does not guarantee the learner can apply the skill to their own work. AI automation agents, by contrast, can do the task instantly—but the skill remains with the machine, not the person. HeyBraza's philosophy is that "the skill sticks" when you do the work yourself, live, on your own screen and in your own context. The company emphasizes that as automation spreads, the ability to understand and operate tools directly becomes more valuable.

HeyBraza launched with support for Windows and Mac, in over 33 languages. Pricing is straightforward: a free tier offers 5 answers every 30 days and 1 step-by-step course every 30 days; the Plus plan costs $10 per month and includes 200 answers every 30 days, 20 step-by-step courses every 30 days, and the ability to cancel anytime. This positions the paid plan at one-tenth the cost of a traditional $100 course, with the implicit bet that frequent, lightweight guidance beats long-form passive learning.

HeyBraza addresses a long-standing problem in digital skill acquisition: the gap between passive learning and practical application. Traditional online courses package generic examples into hours-long formats that most learners never complete, leaving users stuck when they face their own unique tasks. At the opposite end, autonomous AI agents handle the work directly, leaving the operator no wiser about how to do it themselves. HeyBraza positions itself in the middle—a live guide that stays within the app and the user's actual workflow, pointing to the exact control needed while the user does the clicking.

The company's pricing strategy reflects this positioning. At $10 per month, it costs one-tenth the price of a typical $100 online course, and the framing emphasizes frequency (200 answers per month, 20 courses per month) rather than depth. The free tier, with 5 answers every 30 days, serves as a sampling tool. By supporting over 33 languages and working across any app on Windows and Mac—from industry standards like Photoshop and Premiere Pro to niche internal tools—HeyBraza aims for ubiquity rather than specialization, betting that the willingness to learn by doing applies broadly.