Eight new AI partnerships were signed in the past six months across Formula One's 11 teams, according to research firm Ampere Analysis. Nine-time constructors' champion Atlassian Williams partnered with AI company Anthropic to use its Claude model for team operations and race strategy.
Williams' Board Advisor Peter Kenyon described the partnership as a differentiating factor in the team's competitive approach, stating it goes beyond sponsorship visibility to support the team's journey back to the top.
AI integration has become noticeable both on and off the track in the already highly tech-powered sport.
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