Salesforce to acquire Contentful, a Berlin-founded headless content management platform, with deal expected to close in Q3 of Salesforce's 2027 fiscal year

Salesforce (CRM) share price soared 10% on Monday, tracking wider gains in software shares, as the company signed a definitive agreement to acquire Contentful. Financial terms were not disclosed.

Contentful is a headless content management system (CMS — a platform that delivers raw data via API so developers can build custom interfaces for websites, mobile apps, and other devices) founded in 2013 that services more than 4,800 enterprise brands and handles roughly 180 billion API calls per month.

After acquisition, Contentful will be integrated into Salesforce's Customer 360 portfolio and linked to Agentforce (Salesforce's enterprise AI platform) to enable autonomous AI agents to dynamically assemble and deliver personalized content across channels based on real-time consumer context.