Neura acquires Adlatus Robotics to build physical AI platform

Neura's acquisition of Adlatus is part of a broader push to build a European physical AI industry by combining mechanical engineering expertise with modern AI. The company explicitly aims to avoid a closed ecosystem, instead opening the Neuraverse to other manufacturers. Adlatus's installed base is a valuable testing ground for developing and scaling new AI capabilities in real-world conditions.

Neura's CEO David Reger emphasizes that cleaning is a massive global labor market and a perfect example of what physical AI can transform. By giving cleaning robots a "new brain," Neura hopes to turn them into intelligent agents that understand their environment. The company's mission, "We serve humanity," frames robots as tools to take on dangerous or monotonous work, not replace people.

The acquisition also builds on existing collaboration—Neura and Adlatus have been partners since September 2025. With Adlatus's deep industry knowledge and Neura's AI infrastructure, the two aim to scale a new generation of intelligent machines out of Europe. Future integration into Neura's Fleet Manager could expand applications for both existing and new customers.