
What happened
Fuji Television launched an AI Sandbox at its Bayside Studio, run with partners including ANDENT, and reported up to 70–80% less work in some processes.
Why it matters
The time savings suggest generative AI can reduce workload and safety risks in drama production, though the body does not detail specific safety gains.
WHO IT HITSDrama production staff—directors, producers, and technical crews—stand to see reduced workloads, while external AI producers and designers gain new collaboration roles.
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Fuji Television's AI Sandbox is not a standalone experiment but part of a broader push to integrate generative AI into live-action drama production. The project team, which includes the First Studio, Tech Art Design Bureau, and AI company ANDENT, began operating in September and involves directors, producers, and technical staff working alongside external AI producers and designers. This hands-on approach has already yielded concrete results: in some video production steps, using generative AI cut work hours by up to 70–80% compared with conventional methods.
The first public example came in the first episode of 'Kyumei Byoto 24-ji' Season 6, where the Sandbox created aerial footage of an explosion scene by generating the landscape with AI and compositing smoke onto it. This illustrates how generative AI is being used alongside traditional filming and VFX, not as a replacement but as a complementary tool. The body notes that directors can visualize their envisioned shots with generative AI and share them with production and technical staff, helping to align on the approach before filming.
Looking ahead, Fuji TV plans to designate at least one drama per quarter as an 'AI-enhanced slot' to gain more practical experience. By October 2027, it aims to have a system in place to use AI in suitable scenes across all its dramas, and by fiscal 2029, it intends to extend the initiative to Fuji Media Holdings' video-related companies, aiming to possess AI utilization capabilities on par with top domestic vendors. This timeline suggests a phased rollout, with the Sandbox serving as the testing ground for broader adoption.
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