What happened
OpenAI has introduced pay-as-you-go pricing for Codex-only seats on ChatGPT Business and Enterprise, with no fixed seat fee and billing based on token consumption. The annual price of ChatGPT Business is also being lowered from $25 to $20 per seat. An update notes that, starting June 24, 2026, new pay-as-you-go seats will no longer be available for Business plans, while existing seats remain unaffected.
Why it matters
This move is designed to make Codex adoption easier for small teams, who can now start pilots without committing to a fixed fee. Codex usage is already accelerating — the number of Codex users within ChatGPT Business and Enterprise has grown 6x since January, and more than 2 million builders now use Codex every week.
What to watch
The offer's success hinges on whether teams take advantage of the $100 credits (up to $500 per team) for new Codex-only members. Watch the June 24, 2026, restriction — it may push teams to act before that date.
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This pricing overhaul is an attempt to remove friction in Codex adoption within organizations. By offering a pay-as-you-go path, OpenAI lets small groups start with low commitment and scale only when they prove value in key workflows. The shift to token-based billing gives finance teams a clearer link between usage and spend, which is often a barrier to broader rollout.
The move comes as Codex traction is already strong — more than 9 million paying business users and 2 million weekly builders — with a 6x growth in Codex users within Business and Enterprise since January. Companies like Notion, Ramp, Braintrust, and Wasmer are cited as early adopters. The lower Business price and the credit incentive suggest OpenAI is betting that easier entry will convert more of its existing base into Codex users.
The lingering question is whether the pricing change is enough to expand Codex beyond engineering teams into broader business workflows. The June 24, 2026, restriction on new pay-as-you-go seats for Business plans may signal a strategic shift toward Enterprise, but the outcome likely hinges on how teams respond to the current offer period.
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