
What happened
ICANN's 2026 round drew 1,615 applications from 481 distinct applicants between April 30 and August 12, with North America accounting for 864, Europe 506 and Asia-Pacific 218. Meta and OpenAI are among 13 applicants for ".agent", and OpenAI is among 7 for ".agi".
Why it matters
So many parties want control of ".agent" that ICANN will run a community priority evaluation to pick the most suitable applicant; if that fails, the domain rights go to auction.
WHO IT HITSBrand, legal and domain-portfolio teams at the companies that applied — Meta, OpenAI and the other applicants — now face an ICANN evaluation or auction to secure strings like ".agent" and ".agi".
Summaries like this, in your inbox every morning.
ICANN's release of the application list shows how commercial interest in domain strings now tracks the tech industry's own vocabulary. The 1,615 applications were spread across regions, with North America filing 864, Europe 506, Asia-Pacific 218, Africa 16, and Latin America and the Caribbean 11.
The overlap is not incidental. Because 13 applicants want ".agent" and 7 want ".agi", ICANN's community priority evaluation will decide which applicant is the best fit; failing that, the rights go to auction. The same pattern appears for ".asi", where six applicants competed, a move linked to a broader shift away from the "AI" label toward "SI" (Super Intelligence) — a shift U.S. President Donald Trump has called for, and which Meta has echoed by applying for ".superintelligence".
The product-name filings suggest companies are treating the round as a chance to lock in their own brands as domains. Alphabet applied for ".alphabet", ".chromebook", ".deepmind" and ".fitbit"; Meta for ".facebook", ".instagram", "meta" and ".threads"; OpenAI for ".openai", ".chatgpt", ".codex" and ".gpt"; and Anthropic for ".anthropic" and ".claude". Outside tech, Bluesky applied for ".bsky".
Pick your industry and the AI tools you use, and get news related to your work every day.
Free · 30 seconds with Google · unsubscribe anytimeWhat is AIToday? →
Ask AI anything about this article. The AI reads this article, earlier AIToday articles, and Wikipedia, and cites its sources. Q&As are published on this page for other readers too.
Advantech reported on October 7 that third-quarter consolidated revenue hit NT$32.44 billion (approx

WinWay Technology surpassed NT$10 billion in cumulative revenue in September, a milestone it originally expect…

PwC Australia launched Cyber Managed Services, an AI-enabled cybersecurity service combining Google SecOps tec…

Google Cloud announced Gemini エージェント at its Gemini at Work 2026 event on October 8, US time

Anthropic added Claude Dashboards, which turns company data into live dashboards, and Claude Motion, which cre…

In a post on X on Friday, OpenAI said Jasmine Wang, Tomek Korbak and Mikita Balesni were dismissed for violati…
