How can customers access Magic Apron in stores?

Customers can use Magic Apron while using Store Mode in the retailer's mobile app or by scanning a QR code on signs in stores.

What kind of help does Magic Apron provide?

Magic Apron gives shoppers a map for their local store, helps find a product's aisle, and checks item availability in their store and other locations. It also answers product questions and offers project guidance.

When was Magic Apron first introduced?

The Home Depot debuted Magic Apron in March 2025 as a suite of generative AI tools on its website and mobile app.

Top Companies' AI MovesLarge Language ModelsAI Business & IndustryTop Companies AI1h agoSep 5, 2026, 06:30 JST2 min read

Home Depot expands Magic Apron to all U.S. stores

Send on LINE

Key takeaway

The Home Depot expanded its AI assistant, Magic Apron, to all U.S. stores.
The tool now helps shoppers locate items, find aisles, and get advice.
It is available in every location.

3 Key Points

What happened
The Home Depot expanded its AI shopping assistant, Magic Apron, to include localized store knowledge. The tool is now available in all of the company's over 2,000 U.S. locations. Customers can access it via Store Mode in the mobile app or by scanning QR codes on signs.
Why it matters
Magic Apron helps in-store shoppers find items, navigate aisles, check availability, and get project advice. It answers questions in the user's preferred language and provides personalized guidance, making the physical store experience more connected. The company says the assistant responds to millions of questions every month.
What to watch
Magic Apron builds on the retailer's Store Mode feature launched in 2022. The company debuted Magic Apron in March 2025 and expanded its partnership with Google Cloud in January to develop more capabilities, such as plain-language conversational advice.

Ask the AI about this article →

Summaries like this, in your inbox every morning.

Get news like this every morning — free

Context & Analysis

The Home Depot's expansion of Magic Apron marks a shift from online-only AI assistance to an in-store shopping aid. The tool originally launched in March 2025 as a web and app feature that could answer questions, refine search results, and suggest products. Now, with localized store knowledge, it can guide customers through the physical store, which likely aims to reduce friction in finding items and obtaining project advice.

The move builds on earlier steps, including a January partnership with Google Cloud to develop more capabilities and the Store Mode feature introduced in 2022. By making Magic Apron available via QR codes and the app, the retailer is trying to blend digital convenience with the physical store experience. The company states the assistant handles millions of queries monthly, underlining its importance in customer engagement. This expansion appears to reflect Home Depot's broader strategy to integrate AI into its retail operations, while keeping associates as the primary point of contact.

FAQ

How can customers access Magic Apron in stores?: Customers can use Magic Apron while using Store Mode in the retailer's mobile app or by scanning a QR code on signs in stores.
What kind of help does Magic Apron provide?: Magic Apron gives shoppers a map for their local store, helps find a product's aisle, and checks item availability in their store and other locations. It also answers product questions and offers project guidance.
When was Magic Apron first introduced?: The Home Depot debuted Magic Apron in March 2025 as a suite of generative AI tools on its website and mobile app.

Get the latest Top Companies' AI Moves news every morning

For example, today's edition would include:

DirectCloud launches AI document service for Canon MJTop Companies AI · 1h ago
Furukawa Electric Leads CPO External Laser Source MarketTop Companies AI · 1h ago
LINE Yahoo expands ad delivery with AI agent 'Agent i'Top Companies AI · 1h ago

AI-summarized, only the topics you pick — one digest a day via Email, Slack, or Discord.

Subscribe free →

Free · takes 30 seconds · unsubscribe anytimeWhat is AIToday? →