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Large Language ModelsAI Business & IndustryNikkei AI StocksPublished: Oct 16, 2026, 06:00 JST

Apple's Siri AI pushes e-commerce apps to the sidelines

Apple's Siri AI pushes e-commerce apps to the sidelines

Apple is moving Siri AI into a behind-the-scenes role that sidelines e-commerce apps, and retailers are rushing to respond.

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