When and where is the event taking place?

The event runs on November 6, 2026, from 10:30 to 17:15 at Akasaka Intercity Conference in Tokyo.

Is there a fee to attend?

No, admission is free with advance registration, and on-site registration is also available.

What is the STOQ case study about?

NAYU, which runs kitchen brand STOQ, presents how it uses AI agents for product planning, ad production, customer support, and data analysis across its e-commerce operations.

Top Companies' AI MovesTop Companies AI14m agoNov 7, 2026, 06:31 JST

AI agent commerce takes the stage on final day of ネットショップ担当者フォーラム 2026 秋

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3 Key Points

What happened
The final day of "ネットショップ担当者フォーラム 2026 秋" on November 6 features sessions by LINEヤフー and 楽天グループ on AI agent-era e-commerce strategy, plus a case study from kitchen brand STOQ.
Why it matters
The sessions show how AI agents are moving from concept to practice in online retail operations and payment infrastructure, based on the presenting companies' own initiatives.

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Context & Analysis

The forum's final-day agenda highlights how the roles of marketplace operators and brands are being reshaped by AI agents. LINEヤフー's session focuses on how generative AI is changing product search, purchasing experiences, and marketing, and outlines Yahoo! Shopping's next growth strategy. 楽天グループ's afternoon talk, led by executive officer Mari Takama, addresses how to balance AI-driven convenience with the individuality and enthusiasm of merchant stores — what the session calls "humanity."

The practical side is covered by NAYU, the company behind STOQ. Its representative Naoto Murase explains how AI agents handle tasks from product planning to advertising, customer support, and data analysis, based on the brand's sales experience on Makuake, Shopify, and Rakuten. Payment topics run in parallel: Stripe Japan discusses payment infrastructure supporting AI-agent purchasing and cross-border sales, while Adyen Japan covers unifying online and in-store payments.

The event also includes a networking-oriented format with Wi-Fi, power outlets, and tables, plus a lottery for attendees and the "Net Shop Staff Award" ceremony at 15:20. With free entry and same-day registration, the final day remains open to e-commerce professionals seeking concrete examples of AI adoption.

FAQ

When and where is the event taking place?: The event runs on November 6, 2026, from 10:30 to 17:15 at Akasaka Intercity Conference in Tokyo.
Is there a fee to attend?: No, admission is free with advance registration, and on-site registration is also available.
What is the STOQ case study about?: NAYU, which runs kitchen brand STOQ, presents how it uses AI agents for product planning, ad production, customer support, and data analysis across its e-commerce operations.

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