Google integrates AI responses directly into Chrome, allowing websites to open alongside AI answers and reducing the need for users to click through to traditional web pages.

Google is expanding AI capabilities within Chrome browser to display AI-generated responses prominently

Websites will now open directly adjacent to AI responses, keeping users within the Chrome interface

The change diminishes the relevance of traditional website visits and organic web traffic

This represents Google's strategy to keep users engaged with AI features rather than directing them to external web pages