Ugreen introduced HomeAgent, a local-first smart home hub with voice assistant Uliya. It stores camera footage locally with no subscription fees.
Three models are priced from $899 to $9999.
Launch is on Kickstarter in October.
What happened
Ugreen launched its HomeAgent smart home platform at the IFA tech show this week. The system combines security camera storage, on-device AI, and smart home control, managed by a voice assistant called Uliya, with everything running locally on a hub.
Why it matters
The pitch is that your data never leaves your home, addressing privacy and recurring subscription fees common with cloud-based solutions like Amazon's Ring and Alexa and Google's Nest cameras. Three hub configurations are available, storing all data locally without monthly fees, though likely at a higher upfront cost.
What to watch
The HomeAgent HA100 has an early bird price of $899, increasing to $2999 for the HA100 Pro and $9999 for the Nvidia-powered MasterAgent MA100. The systems launch on Kickstarter in October, after which Ugreen suggests pricing will roughly double.
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Ugreen, known for phone power banks, chargers, and NAS storage, is entering the smart home market with a system that combines local storage, AI, and control in one hub. This move follows similar launches this week at IFA from companies like SwitchBot, Reolink, and Aqara, as well as Anker's Eufy MindBase. The core appeal is avoiding monthly fees and keeping data private on-device, contrasting with cloud-based offerings from Amazon and Google.
The system's success will depend on how well it integrates with existing devices and ease of setup. Ugreen's compatibility list is currently fairly small, including devices from Aqara, ThirdReality, SwitchBot, and Eve. In theory, any Matter device should work, but the company advises sticking with approved products. The different hub tiers offer increasing compute power, from basic rule-based automation in the HA100 to semantic understanding in the HA100 Pro and the highest local compute via an NVIDIA Jetson Thor T5000 platform in the MasterAgent MA100.
The price range is significant, from $899 early bird for the HA100 to $9999 for the MasterAgent, with pricing expected to roughly double after the October Kickstarter launch. Whether the convenience of a single local hub justifies the higher upfront cost compared to subscription-based cloud alternatives will likely determine Ugreen's success in this competitive space.
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