OpenAI says ChatGPT Ads has hit $1 billion in annualized revenue in under 200 days. The ad business is now in over 40 countries.
Self-service ads are expanding to more regions.
OpenAI is likely signaling revenue diversification ahead of its IPO.
What happened
OpenAI announced that ChatGPT Ads has reached $1 billion in annualized revenue (run rate), less than 200 days after starting to serve ads. The company says advertisers number in the tens of thousands.
Why it matters
This milestone underscores the rapid early growth of OpenAI's advertising business, which it positions as one pillar of a diversified model alongside subscriptions, enterprise services, and API. The disclosure is unusual for a private company and comes as OpenAI has filed for an IPO in the US.
What to watch
Self-service ad buying via Ads Manager is expanding to India, Europe, the Middle East, and North Africa, with ads already available in over 40 countries. In Japan, ads appear for users 18 and older on the free and ¥1,400/month Go plans, but not on Plus or Pro.
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OpenAI's announcement that ChatGPT Ads reached a $1 billion annualized revenue run rate in under 200 days marks a significant milestone. The timing is notable: the company has filed for an IPO in the US, and revealing such specific revenue figures for an individual business is unusual for a private firm. This suggests OpenAI is keen to demonstrate to investors that it can diversify beyond subscriptions and API sales, with advertising emerging as a fast-growing revenue stream.
The ad platform's expansion is both geographic and functional. Self-service ad buying is now rolling out to India, Europe, the Middle East, and North Africa, adding to the over 40 countries where ads are available through other channels. Japan is already covered by self-service, with pilot ads running since June. The company is also enhancing the platform with features like product feeds, regional and platform targeting, and custom audiences, and plans to add more formats and measurement capabilities.
OpenAI emphasizes that ads do not influence ChatGPT's answers and that users can manage personalization, aiming to build trust. With the ad-supported free plan helping to reach over 1 billion weekly active users, the company appears to be laying groundwork for advertising to become a core part of its business model, while carefully managing user experience and trust.
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