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Grok AI has become primarily a platform for adult content, with former employees estimating over half its traffic tied to pornography, raising questions about the company's strategic direction.

THE DECODER13h ago4 min read
Grok AI has become primarily a platform for adult content, with former employees estimating over half its traffic tied to pornography, raising questions about the company's strategic direction.

Key takeaway

Grok AI, xAI's chatbot, has evolved into a platform where over half of traffic involves adult content, with the company actively expanding image and video generation in this category. The shift has reportedly unsettled researchers and prompted the departure of all co-founders, while xAI itself now rents GPU capacity to a competitor rather than pursuing independent AI development.

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3 Key Points

  • What happened

    Two former xAI employees report that well over half of all Grok traffic goes to pornographic images, videos, roleplay chats, or other adult content. xAI is actively expanding Grok's image and video generation capabilities. In Q1 2026, Grok generated 10 billion images and 2 billion videos per month.

  • Why it matters

    xAI delayed action when X users spent weeks generating pornographic images of real people earlier this year, waiting until regulatory pressure forced a response. This has reportedly "embarrassed and disturbed some researchers," suggesting the company's focus on adult content may diverge from researchers' expectations of contributing to serious AI research. All co-founders have since left the company.

  • What to watch

    xAI is now renting its GPU resources to Anthropic, a shift that reflects the company's changed priorities away from independent AI research.

FAQ

How much content does Grok generate monthly?
In Q1 2026, Grok generated 10 billion images and 2 billion videos per month according to SpaceX IPO filings.
What happened when X users generated pornographic deepfakes on Grok?
xAI knew about the weeks of pornographic image generation but waited to act, only responding after regulatory pressure. The episode reportedly "embarrassed and disturbed some researchers."

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