Meta has quietly launched Pocket, an app that enables users to generate interactive games and small applications using AI prompts.
The app is a continuation of Meta's acquisition of the Gizmo team and represents the company's expanding effort to make AI creation tools accessible to mainstream users across images, videos, and interactive experiences.
What happened
Meta has launched Pocket, a new app that lets people create small interactive games and experiences using AI prompts. The app grew out of Meta's acquisition of the Gizmo team earlier this year and includes a feed where users can play games others have made. Pocket launched on June 29, 2026, according to app intelligence data, though Meta has not officially announced it.
Why it matters
This is Meta's latest step in pushing AI creation tools into the mainstream, following earlier releases like AI-generated images via Meta AI and AI videos through its Vibes app. For creators and app developers, it signals Meta's intent to position itself as a platform for user-generated AI content across multiple formats—text, image, video, and now interactive experiences.
What to watch
Pocket appears to still be in an early experimental phase since Meta has not formally announced it. Its predecessor Gizmo had generated 635K lifetime installs across iOS and Google Play with 98% positive sentiment, suggesting there may be user demand for the category.
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