PeakMetrics leans on AI Perceptions to track brands inside ChatGPT, Gemini, Claude, Grok and Perplexity

PeakMetrics is adding AI Perceptions to its existing narrative intelligence platform, which already analyzes news, social media, podcasts and other online sources. The stated goal of the integration is to show how a narrative starts, spreads across channels and eventually shows up in AI responses. That framing helps explain why the company describes the product as reputation management rather than a simple visibility monitor: communications teams can compare perception before and after a campaign and see whether their own websites or third-party coverage are contributing to unfavorable answers.

The company also builds in defenses against manipulated content. It assigns bot-detection scores to social media accounts based on posting frequency, account age and follower patterns, and a partnership with Reality Defender adds analysis of potentially synthetic text, images and video. Jessica Pratt, vice president of marketing and communications, said bot activity typically accounts for 20% to 30% of the social media content in a customer workspace and can rise during a crisis, and warned that actors can use agentic workflows to reword messages while pushing the same underlying narrative.

One caveat is that citation analysis depends on whether an AI system chooses to search the web, so the source-level view may be partial, according to Steven Childress, the company's director of product. The broader test for the service is likely whether communications teams treat AI answers as something they can manage: how much of a brand's AI portrayal can actually be traced back to pages the company controls or to coverage it can influence, rather than to the model itself.