Klay, an AI agent, is now hiring human creators to produce short-form videos on demand — starting at €15 per video — eliminating the need for clients to manage production themselves.

What happened: Klay is an AI service that reads a client's video brief, writes the script, selects a creator from a vetted pool, and coordinates production. Real humans film the content on camera. Clients choose between two formats: Vibe videos (10–15 seconds, starting at €15) that open with a creator's reaction and product demo, or Talking videos (longer-form, starting at €40) where a creator speaks directly to camera. Finished videos are delivered in 3 business days on average, with one round of revisions included.

Why it matters: Brands typically need to hire, brief, and manage video creators themselves — a time-consuming process. Klay removes that friction by letting an AI handle producer duties (scripting, casting, deadline-setting) while real humans do the creative work, so clients get authentic footage without managing anyone. The model works because every creator is vetted upfront and rated job-by-job, so quality is consistent.

What to watch: Monthly packages start at €500 for 30 Vibe videos (Vibe plan), €1,300 for 30 Talking videos (Talking plan), and €1,700 for 30 of each (Engine plan). Clients own full rights to the finished videos — unlimited usage, no royalties, no expiration — and unused videos roll over each month.