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Top Companies' AI MovesTop Companies AIPublished: Oct 30, 2026, 06:30 JST

Omron, JTB, Sega Sammy turn to AI as a sounding board for manager coaching

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Omron, JTB, Sega Sammy turn to AI as a sounding board for manager coaching

3 Key Points

  1. What happened

    Omron, JTB, and Sega Sammy are exploring ways to use AI as a "wall-punching" partner to help managers work through people-related challenges, alongside efforts to streamline HR tasks using interview video and transcript data.

  2. Why it matters

    Managers reportedly find people-facing duties like developing and motivating subordinates especially difficult amid rising workloads and a shortage of candidates, making AI support for these tasks a potential relief valve.

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Context & Analysis

Managers are said to be in short supply as their burdens grow, and the part of the role they find hardest is the human side — developing and motivating the people who report to them. That framing explains why the tools being explored are not aimed at replacing judgment but at giving managers a place to think out loud.

Two distinct approaches appear in the body. One is operational: using recorded interview video and transcripts to make HR work more efficient. The other is more personal — having managers use AI as a "wall-punching" partner, essentially a sparring partner for working through their concerns. Omron, JTB, and Sega Sammy are named as companies exploring these paths, though the efforts are presented as still being probed rather than settled practice.

FAQ
What exactly is AI being used for here?
Using AI as a "wall-punching" partner — a sounding board — can help managers untangle their people-related worries, alongside efforts to streamline work using interview video and transcript data.
Which companies are involved?
Omron, JTB, and Sega Sammy are named as companies exploring these approaches.
Why are managers seen as needing this support?
Managers are said to face a shortage of candidates due to rising burdens, and they find people-related work such as developing and motivating subordinates especially difficult.
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