
What happened
At TechCrunch Disrupt, Mark Wahlberg said he may use AI to enhance the stadium setting in his upcoming Pete Rose biopic, and is open to an AI likeness of himself carrying on his legacy.
Why it matters
Wahlberg said AI should enhance filmmaking rather than replace real actors or storytelling, and he is open to having his likeness managed by his children or grandchildren, or continued by an AI version of himself if he is no longer able to perform.
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Wahlberg's remarks come as Hollywood remains divided over AI's use in filmmaking. He framed his position as a line between enhancement and replacement: using AI for elements like a stadium setting in the Pete Rose biopic is acceptable to him, while putting an idea into ChatGPT to produce a script and make a movie without real actors is not.
He tied his openness to a preference for storytelling over effects-driven films, recalling earlier computer-generated imagery in Jurassic Park and Perfect Storm as cutting-edge moments. On his own likeness, he said he would be interested in the CAA Vault's scanning technology, which captures actors' bodies, faces, movements, and voices to create AI replicas, and that he would not be opposed to an AI version of himself continuing the animated series 'Ted'. He said people are going to have massive opportunities to watch whatever they want, and if there is a real audience for that, they should be entitled to have what they want to see.
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