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Image GenerationTechCrunch AIPublished: Oct 17, 2026, 01:00 JST

Mark Wahlberg open to AI enhancing Pete Rose biopic

Mark Wahlberg open to AI enhancing Pete Rose biopic

3 Key Points

  1. What happened

    At TechCrunch Disrupt, Mark Wahlberg said he may use AI to enhance the stadium setting in his upcoming Pete Rose biopic, and is open to an AI likeness of himself carrying on his legacy.

  2. Why it matters

    Wahlberg said AI should enhance filmmaking rather than replace real actors or storytelling, and he is open to having his likeness managed by his children or grandchildren, or continued by an AI version of himself if he is no longer able to perform.

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Context & Analysis

Wahlberg's remarks come as Hollywood remains divided over AI's use in filmmaking. He framed his position as a line between enhancement and replacement: using AI for elements like a stadium setting in the Pete Rose biopic is acceptable to him, while putting an idea into ChatGPT to produce a script and make a movie without real actors is not.

He tied his openness to a preference for storytelling over effects-driven films, recalling earlier computer-generated imagery in Jurassic Park and Perfect Storm as cutting-edge moments. On his own likeness, he said he would be interested in the CAA Vault's scanning technology, which captures actors' bodies, faces, movements, and voices to create AI replicas, and that he would not be opposed to an AI version of himself continuing the animated series 'Ted'. He said people are going to have massive opportunities to watch whatever they want, and if there is a real audience for that, they should be entitled to have what they want to see.

FAQ
What did Mark Wahlberg say about using AI in filmmaking?
He said AI has a place in the industry as long as it is used the right way, such as to enhance a film's stadium setting, and that storytelling should remain at the heart of filmmaking.
Has Mark Wahlberg visited the CAA Vault?
He said he had not, but would be open to the idea, because it would be cool if his children or grandchildren could be in charge of his likeness and image.
What does Wahlberg think about AI continuing his animated series?
He said he would not be opposed if 'Ted' continued for decades with an AI version of his likeness.

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