Meta launches paid subscriptions for Meta AI chatbot starting at $7.99/month, with shares rising more than 3% as the company seeks new revenue to offset massive AI infrastructure spending.

Meta introduced two subscription tiers for Meta AI: Meta One Plus at $7.99 per month for users who frequently generate images and videos or use Meta AI for extended reasoning, and Meta One Premium at $19.99 per month with the same features but higher usage limits. Rollout is beginning in Singapore, Guatemala and Bolivia.

CEO Mark Zuckerberg has pledged at least $600 billion in AI infrastructure spending over the next few years, while Meta is also building a Louisiana data center expected to cost at least $200 billion. The subscription launch signals Meta is seeking new revenue streams to support these expenditures.

Meta's ad sales dominated first-quarter revenue at more than $55 billion compared with $1.29 billion in non-advertising revenue. Meta is also testing paid offerings for WhatsApp, Instagram and Facebook in the $2.99 to $3.99 monthly range, plus business and creator tiers at $14.99 and $49.99 per month.