When can I use the new Creator Studio app?

The app is currently being tested with select creators only, with no announced rollout date. Facebook creators can join a waitlist to request early access.

What is the AI Creator Assistant and what can it do?

The AI Creator Assistant is a chatbot within the new app that provides performance tracking insights, tailored recommendations for improving engagement, identifies the most important comments from your audience, and can instantly draft replies in your voice.

What happened to the original Creator Studio?

The original Creator Studio experience was shut down in 2023, and Meta directed users to its more comprehensive Business Suite platform to manage pages and schedule content instead.

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Meta is relaunching Facebook Creator Studio as an AI-powered companion app to help creators grow their audiences and manage engagement.

The Verge AI19h ago4 min read

Key takeaway

Meta has revived its Facebook Creator Studio as a new standalone app powered by artificial intelligence, designed to help content creators track performance, get growth recommendations, and manage audience interactions more easily. The app is currently in limited testing with select creators, marking a shift back toward dedicated creator tools after the platform discontinued the original Creator Studio in 2023 in favor of its broader Business Suite.

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3 Key Points

What happened
Meta has reimagined the Facebook Creator Studio page manager as a standalone AI companion app. The new app features an AI Creator Assistant that can provide performance tracking insights, tailored recommendations for improving engagement, identify important comments, and draft replies in a creator's voice. The app is currently in testing with select creators, with a waitlist available for early access.
Why it matters
The original Creator Studio was shut down in 2023, forcing users to Meta's Business Suite platform. Relaunching it as a dedicated AI-powered tool signals Meta is investing in creator tools again and recognizes that creators need easier ways to understand their performance and connect with audiences—particularly through AI-assisted comment management and personalized growth guidance.
What to watch
The app is not yet widely available; Meta is currently testing it with select creators only, with no announced rollout date to all users. Interested Facebook creators can join a waitlist to request early access.

FAQ

When can I use the new Creator Studio app?: The app is currently being tested with select creators only, with no announced rollout date. Facebook creators can join a waitlist to request early access.
What is the AI Creator Assistant and what can it do?: The AI Creator Assistant is a chatbot within the new app that provides performance tracking insights, tailored recommendations for improving engagement, identifies the most important comments from your audience, and can instantly draft replies in your voice.
What happened to the original Creator Studio?: The original Creator Studio experience was shut down in 2023, and Meta directed users to its more comprehensive Business Suite platform to manage pages and schedule content instead.

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